Amazon North American Sales Grow 16% in Second Quarter 2026

Amazon announced its quarterly earnings on Thursday. Amazon grew total sales 20% to $200.6 billion in the second quarter of 2026, year-over-year (FX-neutral growth was also 20%).

North America segment sales increased 16% year-over-year; international segment sales increased 15% year-over-year; and AWS segment sales increased 37% year-over-year.

North America comprised 58% of Amazon’s net sales in Q2 (compared to 57% in Q1 2026); International, 21% (compared to 22% in Q1); and AWS, 21% (no change).

Amazon net income increased 245% in the second quarter year-over-year to $62.6 billion.

Amazon worldwide paid units grew 17% in the second quarter, year-over-year, a notable number since in May, Amazon CEO Andy Jassey had called the first quarter’s 15% paid unit growth “the highest since the tail end of covid lockdowns.” Third-party sellers accounted for 61% of worldwide paid units. (Those figures exclude Whole Foods Market.)

Among the recent accomplishments Amazon highlighted in its quarterly earnings press release on July 30, 2026, were the following:

• Added millions of new products to its selection, including over 700,000 from notable brands like ADT Blu, Bobbi Brown, BROWN GIRL Jane, CR7 Underwear, LeGer, Mamonde, OLIVA COSMETICS, Rabanne, and Ted Baker.

• Brought together Rufus and Alexa+ into Alexa for Shopping, an agentic AI shopping assistant that offers personalized recommendations, product comparisons, price history, and the ability to automate shopping through features like Price Alerts and Auto-Buy. Worldwide customer adoption and engagement accelerated in Q2, with active users close to doubling and interactions up over 5x year-over-year.

• Launched Amazon Supply Chain Services so any business can move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon, with Procter & Gamble, 3M, Lands’ End, and American Eagle Outfitters among the first customers.

• Reached $60 billion in annualized gross sales for Amazon Business and continued to expand selection—adding nearly 30% more items compared to last year, including Same-Day Delivery of fresh groceries for businesses in 2,300+ U.S. cities and towns.

• Introduced the next-generation of Proteus, an autonomous robot that assists Amazon fulfillment center employees by moving goods up to 1,300 pounds, reducing heavy lifting and further increasing safety. Using AI, employees can now direct Proteus with plain, conversational language.

Amazon CFO Brian Olsavsky posted about the second-quarter earnings on LinkedIn , writing in part: “In Stores, Prime membership grew double digits YoY, we once again achieved record delivery speeds for Prime members in the first half of the year, and we added millions of new products to our selection. I’m proud of our teams for delivering this kind of growth at this pace, at this scale, while continuously making the experience better for our customers.”

The full press release is available on the About Amazon website . eBay and Etsy will report second-quarter earnings next week on August 5, 2026.