eBay Publishes 2026 Holiday Selling Playbook, Reviews New Selling Features

eBay released a new guide for sellers in conjunction with its “eBay for Sellers” webinar held on August 20, 2026 . At about minute 19:46 in the webinar video posted on YouTube, Bill MacEwen, eBay Manager of Seller Experience, discussed the following four new features in Seller Hub and the app:

• Listings and Order summary modules that are coming to the overview page.

• Recommendations on active listings.

• New support for 4×6 label printers and consolidated print jobs – printing that lets you print labels and packing slips in the same print job.

• A new “combined shipping” tag on orders that gives you a heads up when a buyer’s made multiple purchases.

MacEwan said a key from is presentation is that “overview is going to become a more useful starting point for your day and you’re going to see lots of new things come up here over the coming months.”

He also said the combined shipping tag “is designed to help you spot an opportunity to send the buyer all their orders in the same box, reducing the cost of materials, shipping labels, and improving the buyer’s unboxing experience. Clicking the tag is a handy way to see all the buyer’s orders. And from there, you can select all and buy one label for everything. Combining multiple orders into one package can cut the cost of shipping in half and have a huge impact on your profit.”

The webinar also explained the bundle discounts feature “to increase average order value and capture peak demand” and discussed holiday selling strategies.

eBay published the holiday-selling guide in PDF format on eBay.com , which contains interesting statistics about holiday shopping behavior including results gleaned from a survey, and it published the holiday-selling webinar on YouTube: